ABOUT LOOP LOGICS
Our mission is to make the lives of insurance builders and restoration companies easier. We do that by building software purpose-designed for how this industry actually works, not adapted from something else.
Loop Logics was founded in 2019 by Jordan Powell and Ben McArthur to solve gaps and improve operational efficiency from the Insurance Building software they were using at the time. As job volumes and operational load grew rapidly, Ben and Jordan needed a better way to estimate, schedule, control delivery budgets, maintain margin control and gain financial and operational visibility across their entire operations.
In 2021, Loop was rolled out across a large insurance building operation and pressure-tested at scale through the Lismore and South East Queensland floods of February 2022, where it supported a sharp increase in job volumes and helped teams deliver for affected policyholders across the region. The introduction of Loop Logics resulted in a 30% improvement in operational efficiency.
In June 2023, Loop Logics was commercialised and began onboarding clients, serving businesses within the construction and trades industry across Australia and New Zealand.
In December 2023, Paul Perrett (ex-COO of Aconex) joined as external Chairman, and Loop Logics strategically brought in external investors with deep industry expertise across property, technology, business advisory, corporate governance, and some of Australia’s largest Family Offices to accelerate product development and scale.
Since 2023, Loop Logics has continued investing heavily in product development to deliver an industry-leading platform delivering an industry-leading platform for insurance builders, restoration companies, commercial builders and trade contractors across Australia and New Zealand.
Loop Logics is led by experienced operators who understand the realities of construction and technology, shaping a platform built for scale, clarity, and execution.
Paul is an experienced Australian technology executive and entrepreneur with a strong track record of scaling global software businesses and driving strategic growth.
Career Highlights
At Loop Logics, Paul provides strategic governance and leadership, helping steer the company’s growth and long-term vision.
Jordan leads Loop Logics with a focus on strategy, growth, and product innovation. His leadership is grounded in firsthand industry experience and a deep understanding of how construction businesses operate at scale.
Career Highlights
Jordan’s entrepreneurial mindset and industry insight guide Loop Logics’ mission to eliminate inefficiencies and deliver practical, scalable technology for construction teams.
Aaron brings extensive financial and commercial expertise across Australia and London, with deep capability in performance management, growth, and operational excellence.
Career Highlights
At Loop Logics, Aaron drives scalable growth and commercial discipline, enabling data-driven, sustainable decision-making across the business.
Garry brings deep experience in enterprise technology and digital platforms, shaped by senior roles within large-scale global hospitality organisations. He combines strong technical leadership with a focus on reliability and scalability.
Career Highlights
At Loop Logics, Garry leads technology strategy and engineering, building a dependable platform designed to support growth and operational excellence.
Sue brings more than 33 years of hands-on experience across the Australian building industry, including deep expertise in insurance building. She combines operational leadership with a strong product and process mindset, shaped by decades in the tools and behind the scenes.
Career Highlights
At Loop Logics, Sue leads product strategy and delivery, ensuring the platform is built around real-world builder workflows and scales effectively with growing construction businesses.
Ryan brings hands on experience across go-to-market, marketing, and partnerships within field service management software and construction technology, with exposure from startups, scaleups, and enterprise SaaS environments.
Career Highlights
At Loop Logics, Ryan is responsible for go to market, partnerships, and market execution, working across customers, industry bodies, and strategic partners to accelerate brand and product consideration, alongside long-term value creation across the marketplace.
Kirsten brings deep technical expertise and a solutions-focused approach to delivering practical, reliable outcomes for Loop Logics customers and their teams.
Career Highlights
At Loop Logics, Kirsten leads technical solutions and customer delivery, helping builders simplify complex processes and achieve greater operational efficiency through technology.
CONNECT WITH US
Whether you’re looking to get started, explore a partnership, speak with our team, or learn more about Loop Logics, we’ll point you in the right direction.
Looking to bring Loop Logics into your business? Chat with our sales team to see how we can help you streamline operations and grow with confidence.
Interested in partnering, referring clients, or integrating with Loop Logics? Book a call with our Partnerships team to explore how we can grow together.
For media enquiries, press opportunities, or brand assets, connect with our PR & media team.
Want to be part of a fast-growing team shaping the future of construction technology? Get in touch to learn about current and upcoming opportunities at Loop Logics.
See why growing insurance builders and restoration companies choose Loop.
Book a free Demo
NetSuite is a cloud-based ERP platform combining financials, inventory, procurement, and reporting into one integrated system, built to scale from growing businesses to large enterprises across construction and beyond.
Connected with Loop Logics, NetSuite keeps job costing, invoicing, and financial data in sync, giving larger insurance builders and commercial contractors one accurate, real-time view across every project and every entity.
ANZIIF (Australian and New Zealand Institute of Insurance and Finance) is the leading education and professional development body for the insurance and finance sector across Asia-Pacific. ANZIIF sets professional standards, delivers accredited qualifications, and supports compliance training across claims handling.
Loop Logics’ ANZIIF affiliation reflects our commitment to the same recognised standards trusted across the insurance industry.
The Underwriting Agencies Council (UAC) is the representative body for Australia’s underwriting agencies, with over 130 members managing more than $10.5 billion in annual premiums. UAC advances industry standards, education, and advocacy across the insurance underwriting sector.
Loop Logics’ UAC affiliation connects us directly with the underwriting community that insurance builders rely on every day.
AICLA (Australasian Institute of Chartered Loss Adjusters) is the premier professional body for loss adjusters across Australia and New Zealand. AICLA sets recognised education standards, upholds a strict code of conduct, and maintains close ties with insurers, brokers, and legal partners.
Loop Logics’ AICLA affiliation reflects our shared commitment to integrity across the claims process.
The Restoration Industry Association (RIA) is the peak global body for restoration contractors, with a dedicated Australasian Council serving Australia and New Zealand. RIA sets professional certification standards, drives ongoing education, and advocates for the restoration sector across water, fire, and related damage services.
Loop Logics’ RIA membership reflects our alignment with internationally recognised restoration industry best practice.
AiBEC (Association of Insurance Building & Engineering Consultants) is the peak body for engineers and building consultants working across the insurance claims sector. It sets professional standards, delivers claims consulting education, and holds members to strict conduct and continuing education requirements.
Loop Logics’ AiBEC affiliation reflects our commitment to the same quality and professionalism standards trusted across Australia’s insurance building industry
Crunchwork is a cloud-based project and business management platform built for construction, insurance, and restoration teams, connecting office and field operations in one system. Tried and tested across 500,000+ jobs, it automates admin, compliance, and communication for contractors and subcontractors.
Integrated with Loop Logics, Crunchwork helps insurance builders coordinate projects end to end, from quote to completion.
ENData is a digital claims management platform connecting insurers, loss adjusters, external assessors, and builders across the insurance claims lifecycle. Used by hundreds of construction and restoration firms throughout Australia, ENData brings transparency and collaboration to every stage of a claim.
Its integration with Loop Logics keeps claim and job data aligned, helping insurance builders manage claims faster and accurately.
Xero is a cloud-based accounting platform trusted by millions of small and medium businesses worldwide, offering invoicing, bill management, payroll, and real-time financial reporting through 1,000+ integrations. Connected with Loop Logics, Xero keeps job costing, invoicing, and financial data in sync, giving insurance builders and trade contractors accurate visibility across every project and every dollar.
MYOB is a leading cloud accounting platform for small and medium businesses across Australia and New Zealand, covering invoicing, payroll, GST and BAS reporting, and cash flow management.
Its integration with Loop Logics means job costs, invoices, and financial data flow seamlessly between the two systems, giving insurance builders and trade contractors one accurate, real-time view of their finances.
PROTRADE United is a business advisory and coaching firm dedicated exclusively to the trades and construction sector across Australia and New Zealand, having helped over 4,100 businesses build consistent profit and stronger systems.
As a Loop Logics advisory partner, PROTRADE United gives our customers access to expert business coaching, while we share technology and insurance thought leadership with their network.
SheBuild Consulting is a boutique operations and HR consultancy built specifically for insurance builders, helping teams clean up processes, streamline performance, and implement systems that stick. Led by industry veteran Megan Williams, SheBuild draws on over a decade of estimating, project coordination, and business development experience.
As a trusted Loop Logics advisory partner, they help insurance building businesses scale with confidence.
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