Our leadership team
With over 80 years of combined experience at supporting customers

Paul Perrett
Chairman
Paul, a leading Australian tech executive and entrepreneur, was COO at Aconex for 12 years, driving global growth before its $1.6bn sale to Oracle. As CEO of MessageMedia, he led rapid expansion, culminating in a $1.7bn sale to Sinch. Now Co-Founder of Firmable, he also advises Vitruvian and chairs DisplaySweet.

Jordan Powell
Chief Executive Officer
Jordan, Co-Founder & CEO of Loop, brings 15 years of building sector experience. A builder, entrepreneur, and founder of leading Australian insurance and engineering businesses, Jordan developed the Loop platform to simplify industry complexities, streamline operations, and deliver tailored, practical solutions for businesses.

Garry Rich
Chief Operating Officer
Garry, an experienced executive, has held roles as VP IT at Accor Pacific and Executive Director IT at Mantra. With expertise in technology and operations, he delivers results through a systemized approach. Garry’s customer-first mindset and Loop’s innovative solutions ensure an exceptional user experience tailored to market needs.

Aaron Alley
Chief Commercial Officer
Aaron leads our Sales and Commercial teams with a 16-year banking background, including as National Director – Client Origination at CBA and Coutts, London. A former Group CFO and current CEO at Baja Family Office, Aaron excels at supporting customers, building partnerships, and delivering exceptional client and stakeholder experiences.
Our team