ABOUT
Our mission is to make the lives of builders easier, by transforming construction management with smarter, simpler software.
Loop Logics was founded in 2019 by Jordan Powell and Ben McArthur to solve gaps and improve operational efficiency from the Insurance Building software they were using at the time. As job volumes and operational load grew rapidly, Ben and Jordan needed a better way to estimate, schedule, control delivery budgets, maintain margin control and gain financial and operational visibility across their entire operations.
In September 2021, Loop was rolled out across ARC Projects and was then pressure-tested at scale through the Lismore and South East Queensland floods in February 2022, where it supported a sharp increase in job volumes and helped the team deliver work for affected customers. The introduction of Loop Logics resulted in a 30% improvement in operational efficiency.
In June 2023, Loop Logics was commercialised and began onboarding clients, serving businesses within the construction and trades industry across Australia and New Zealand.
In December 2023, Paul Perrett (ex-COO of Aconex) joined as external Chairman, and Loop Logics strategically brought in external investors with deep industry expertise across property, technology, business advisory, corporate governance, and some of Australia’s largest Family Offices to accelerate product development and scale.
Since 2023, Loop Logics has continued investing heavily in product development to deliver an industry-leading platform serving panel insurance builders, insurance builders and trades, commercial builders, residential builders, facilities maintenance companies, and trade businesses across Australia and New Zealand.
Loop Logics is led by experienced operators who understand the realities of construction and technology, shaping a platform built for scale, clarity, and execution.
Paul is an experienced Australian technology executive and entrepreneur with a strong track record of scaling global software businesses and driving strategic growth.
Career Highlights
At Loop Logics, Paul provides strategic governance and leadership, helping steer the company’s growth and long-term vision.
Jordan leads Loop Logics with a focus on strategy, growth, and product innovation. His leadership is grounded in firsthand industry experience and a deep understanding of how construction businesses operate at scale.
Career Highlights
Jordan’s entrepreneurial mindset and industry insight guide Loop Logics’ mission to eliminate inefficiencies and deliver practical, scalable technology for construction teams.
Aaron brings extensive financial and commercial expertise across Australia and London, with deep capability in performance management, growth, and operational excellence.
Career Highlights
At Loop Logics, Aaron drives scalable growth and commercial discipline, enabling data-driven, sustainable decision-making across the business.
Garry brings deep experience in enterprise technology and digital platforms, shaped by senior roles within large-scale global hospitality organisations. He combines strong technical leadership with a focus on reliability and scalability.
Career Highlights
At Loop Logics, Garry leads technology strategy and engineering, building a dependable platform designed to support growth and operational excellence.
Sue brings more than 33 years of hands-on experience across the Australian building industry, including deep expertise in insurance building. She combines operational leadership with a strong product and process mindset, shaped by decades in the tools and behind the scenes.
Career Highlights
At Loop Logics, Sue leads product strategy and delivery, ensuring the platform is built around real-world builder workflows and scales effectively with growing construction businesses.
Ryan brings hands on experience across go-to-market, marketing, and partnerships within field service management software and construction technology, with exposure from startups, scaleups, and enterprise SaaS environments.
Career Highlights
At Loop Logics, Ryan is responsible for go to market, partnerships, and market execution, working across customers, industry bodies, and strategic partners to accelerate brand and product consideration, alongside long-term value creation across the marketplace.
Kirsten brings deep technical expertise and a solutions-focused approach to delivering practical, reliable outcomes for Loop Logics customers and their teams.
Career Highlights
At Loop Logics, Kirsten leads technical solutions and customer delivery, helping builders simplify complex processes and achieve greater operational efficiency through technology.
CONNECT WITH US
Whether you’re looking to get started, explore a partnership, speak with our team, or learn more about Loop Logics, we’ll point you in the right direction.
Looking to bring Loop Logics into your business? Chat with our sales team to see how we can help you streamline operations and grow with confidence.
Interested in partnering, referring clients, or integrating with Loop Logics? Book a call with our Partnerships team to explore how we can grow together.
For media enquiries, press opportunities, or brand assets, connect with our PR & media team.
Want to be part of a fast-growing team shaping the future of construction technology? Get in touch to learn about current and upcoming opportunities at Loop Logics.
